Macworld Expose

When IDG announced that their east coast Macworld Expo 2004 would be hosted in Boston instead of New York City, Apple were not at all pleased.  First they threatened to withdraw from Macworld Boston 2004.  Then, in a surprising all-or-nothing move, Apple also announced that they might even pull out of Macworld Expo NY 2003!  What reason could Steve Jobs—who was believed to be the decision-maker in this power play—have for such rash behavior? Perhaps he wanted to help rebuild New York City's struggling economy with a huge money-making event?  Or maybe he wanted to be close to Wall Street and investors, (the real reason Apple even attends Macworld)?  Or maybe he just doesn't like that eerie Beantown accent?  Either way, Macworld NYC will never be the same.  What a mess a strange vernacular can Create!

Idiot's Guise

Whatever the topic, you can be sure there is an Idiot's Guide or for Dummies book to match.   Bob LeVitus and his popular Mac OS X for Dummies will be good reading for the Mac newbie, but what about the Antichrist and the Megalomaniac?  The Jerk and the Putz?  Why cater only to the mentally deficient, when there is clearly a larger market in ethical deficiency.

Fallout at the Gap

Most people know Steve Jobs for his role as CEO of both Apple and Pixar.  But few people realize that Jobs was also a member of the Gap board, until October 3, 2002, when he resigned from the clothing company board.  Who knows what prompted Jobs to Fall Into The Gap in the first place?  Maybe it was the endless supply of jeans for his keynote addresses.

AppleCheryl

On September 18, 2002, Cheryl Vedoe, Vice President of Education Products and Marketing at Apple, announced that she was leaving to become CEO at Apex Learning.  This kinda' left Apple in a pinch during difficult times.  I think she could have enabled AppleShare and worked at both places.  If Jobs can juggle Apple and Pixar, the same should go for his VPs!

The SoHo Case

On August 18, 2002, customers arriving at the new Apple Soho Store in Manhattan—home of the Million Dollar Glass Staircase, special ordered by Steve Jobs for his largest retail outfit to date—were regretfully turned away as sad Mac Geniuses handed out Jaguar promotional flyers.  According to witnesses, several police were in the store, and some portions of the floor were closed off by a police line.  Details surrounding the event are vague, and Apple SoHo staff have been ordered silent about the ordeal, but the general concensus is that the store was robbed.  No one knows what was taken, except for the store managers.  I would have gone and rubbernecked myself, but it isn't nice to stop and stair.