When IDG announced that their east coast Macworld Expo 2004 would be hosted in Boston instead of New York City, Apple were not at all pleased. First they threatened to withdraw from Macworld Boston 2004. Then, in a surprising all-or-nothing move, Apple also announced that they might even pull out of Macworld Expo NY 2003! What reason could Steve Jobs—who was believed to be the decision-maker in this power play—have for such rash behavior? Perhaps he wanted to help rebuild New York City's struggling economy with a huge money-making event? Or maybe he wanted to be close to Wall Street and investors, (the real reason Apple even attends Macworld)? Or maybe he just doesn't like that eerie Beantown accent? Either way, Macworld NYC will never be the same. What a mess a strange vernacular can Create!
Sunday, October 13, 2002
Whatever the topic, you can be sure there is an Idiot's Guide or for Dummies book to match. Bob LeVitus and his popular Mac OS X for Dummies will be good reading for the Mac newbie, but what about the Antichrist and the Megalomaniac? The Jerk and the Putz? Why cater only to the mentally deficient, when there is clearly a larger market in ethical deficiency.
Sunday, October 6, 2002
Most people know Steve Jobs for his role as CEO of both Apple and Pixar. But few people realize that Jobs was also a member of the Gap board, until October 3, 2002, when he resigned from the clothing company board. Who knows what prompted Jobs to Fall Into The Gap in the first place? Maybe it was the endless supply of jeans for his keynote addresses.