I suppose Steve Jobs was caught between a rock and a hard place when it came time for him to announce that iTools , now called .mac, would no longer be a free service. What better way to drop the bomb than to remind everyone how much the competition sucks! With a slight of tongue, Jobs explained that Yahoo! had started charging for POP e-mail accounts, and that all the other Internet disk services have gone out of business. To rev us up even more, Jobs mentioned how Microsoft's .NET service is all .wet. But was it enough to evoke a positive response from the audience? Well, let's just say I heard more crickets than usual.